UX Research

What eye tracking for UX researchers can add to user testing?

Eye tracking for UX researchers isn’t an arcane process you put into action for last-minute usability testing requirements. It is a technology that has crossed the lines of the latest UX processes available in the market and made a dent for itself. Even Though Eye tracking cannot answer each and every question of UX researcher, it can let the eye tracking for UX researchers and experts ponder effectively over the answers of these three questions, according to a podcast interview on UXPod by Aga Bojiko, VP of GFK Communication, who is also a User Research pioneer:

  • Will eye tracking provide me with proper insights on the product user’s objective and mindset, allowing me to make a proper decision to ensure that the research happens consequently?
  • Is eye-tracking the simplest method through which I can carry out my study?
  • Is eye-tracking better for Qualitative and Quantitative research?
    Well, to answer the first question, eye tracking is a method we use to improve the design by tracking where someone is looking at the screen and understanding why they are looking over there. Hence it can provide you with the right information if you are clear on what to track and what not to track. You might need to compare it with other stuff.

Eye tracking would also go on well with think-aloud sessions, where the user would let out their thoughts verbally on what their opinion is on the product. With a less attention span of the users, eye tracking is one of the top-counted methods to delve deeper into what would actually matter to the user while they are looking at your interface.

The typical use cases for eye tracking would involve methods that are well perceived by every user. The members involved in eye tracking, who would ask you questions like “How does eye tracking work?”, should also feel comfortable with the methods involved.

How to exploit eye tracking for better user experience?

If you are looking forward to improving your user experience, you need to be a master of questionnaires. That is the first answer to the question “How does eye tracking work?” You need to carry out in-depth research to ask questions that are meant to be asked. For this to happen, you should define the right resources. The length and breadth of the study would rely upon the resources that are scattered in front of you, irrespective of whether you are toning a new product from scratch or renewing an already existing product. Eye tracking is itself a formative study. Science direct states formative study as the evaluation of a product or design while you create it. The next stage would involve identifying the challenges and setbacks, suggesting appropriate recommendations to rectify it, repeating the process until the product attains a near-perfect stature. All this would happen before the product release. Hence eye tracking is also a process taking place before you bring it in public view. Right from benchmarking to design improvements, eye tracking would offer its support. If you are particular about the quality of the eye tracking experience, make sure to use quality tools and resources. That would add more value to your entire experience round the clock. This is the fundamental point in typical use cases for eye tracking.

How does eye tracking work? When should you use eye tracking?

Eye tracking is exceptionally useful when you want to set your own standards in usability testing and facilitate exception user experience. With eye tracking, you can also control your computer handles without a traditional mouse and keyboard. It is highly valuable for people with disabilities. As per Tobii DynaVox, these are the three steps involved in eye tracking:

  • The eye tracker would send out near-infrared light which would get reflected into your eyes
  • The reflections would get transmitted to the cameras of the eye tracker
  • With the help of filtering and calculations, your eye tracker would understand where you have been turning your focus so far
    When you want to know who your users are, what the necessities are, and how to get them done, you should adopt eye tracking as a continuous process in your user research. Are you still wondering when you should use eye tracking? Consult the best user experience to know the answer to your query “when should you use eye tracking?”

How eye tracking can prove beneficial to tweaking UX?

Eye-tracking would offer you a better perspective compared to any other method. When you involve eye tracking, you can expect accurate results on the user experience. You would get insights that would let you interact with all your layout or product more than ever before. All the insights can help you at various points to improve your layout. Eye-tracking has surprised a lot of UX designers at the topmost level. Many have spoken on how tangible, flexible and how humans react with mouse movements and click records. Eye tracking would also inform people about the mental thoughts going on. With eye tracking, every user can experience an extremely enjoyable phase while they are into your product. This would also let them come back to your product once they are satisfied with what you have to offer them. While you are using eye tracking to bring out the best experience, ensure that your users are put in the first place. Everything should take place with them as a part of your consideration. With eye tracking, you get to build your own unique way of enhancing the user experience. It has helped a number of businesses to set straight their user experience.

How to start implementing eye tracking into your business?

The eye tracking method might be extremely smooth and simple to begin with as a hustler. All you need is an eye tracker and a USB port. Before you move on to eye tracking, there are a lot of factors that you need to keep in mind:

  • Cross-check everything before members involved in eye tracking arrives. Mock it up with your colleagues before inviting the actual members
  • Ensure that your eye tracker can handle participants who use glasses
  • Have a buffer time since your conversation with the members might last a few more minutes
  • Take care of the lighting. It should not be too much or too little.
  • Ensure that the experience is top-notch by involving the right experts

When all these factors are taken into consideration, you are all set to delight your users with an indelible product. They would trust your brand value when your product quality is as per their expectations. Since a lot of factors are involved, you need to remember that eye tracking isn’t a method that your business should just shrug off. It is a method worth experimenting, with the right way of eye tracking for user research.

Why Pattem Digital for your Eye tracking requirements?

Pattem Digital can stand by you to get your Eye tracking requirements done. From documentation to maintenance, we are there to support. Let’s discuss further if you are interested. We would guide you on when you should use eye tracking and much more.

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