Digital Studio

All About Business Design Company


Why has business design become a necessity?

There were days when designers established desirability as the sole purpose of creating a design. In business, everything desired by your audience would not remain feasible. Your customer might expect more discounts and offers on a particular product. Business designEven Though there are possibilities to achieve that feat, it would not be of best interest to business profit in the long run. The same goes to your design. Things like Infographics, microinteractions and gradients are no more a luxury for designers. With the endless competition, it has become a necessity. Even Though certain colours and images might suit your website better, you have to align yourself as per the design guidelines or business context. This is why businesses started exerting pressure on designers to align their design as per the business context. That gave birth to the whole concept of UX/UI design for business. It is time for every designer to start thinking like a businessman, apart from being an artist. They are supposed to build a better rapport with everyone and try to understand what the real business requirement is. This would provide them with enough insights on how they have to provide the brand design. It is time to build an extremely user-friendly design oriented product or website. This would go along well with the current standards.

What exactly is business ux/ui design?

Business ux/ui design is nothing but a human-centred approach to better innovation. You can apply it across the major principles and practices of design for helping every organization create thorough value and remain competitive. uxui design for businessYou can combine business ux/ui design as the combination of experience design, customer empathy and business strategy. If you find that your company is going to implement a new business strategy to sustain in the market, with customer-oriented design methodologies, you can leverage business ux/ui design for creating prototypes meant for newer strategies and testing it across. When you are putting the business design process into practice, you are going to increase your value in the market. Your customers are going to view you beyond the veil of desirability and feasibility. With the business ux/ui design, you get to involve design mindset, design methodologies and business tools to solve a set of business challenges. Right from carrying out design thinking in an abductive manner to complement the ever-growing challenges faced by the businesses to plan the best strategy for your business, everything matters in a business-oriented design. Every design has the customer as the key point. Hence they should find it compelling enough when you present your design in front of them.

Why is business design important for business in the long run?

If at all a user comes across business design, their first expectation would be relatability. Any user would consciously or subconsciously look for factors that would entice them to take further actions. The way we approach design has got a lot to do with the end result. When we end up using a narrow-minded approach, we might not receive the desired results any time soon. It would be an extremely short-lived success for all the businesses. Since we assume that the mindset of any business team plays a primal role in determining the success of your business design, it is essential to implement the business design. We have got to talk with the designers, stakeholders and other people belonging to the business team. It is only then would we be able to come to a better conclusion regarding business design. To sustain in the long run, you need to take the best measures possible.

What are the most popular business design approaches?

The business design comes with a package of best minds. You can consider it as a three-way plan if you want to look into the scope for a long time on your business design approach. This is how it is all set to work:


There are several facts and stats supporting the claim that our ideas are never going to actually work the way we want them to. Hence it is not advisable to spend more time on them.


We have got a lot of insights on how we need to improve all our ideas to take it further. It also provides insights on how we have to work as a team together.


This phase shows that your ideas have all the required potential to launch itself in the market. You need not have to wait any further!

For a successful business design process, you need to define a few basic elements via a Project Charter. It can be in the format of objectives, motivation, stakeholders and schedule. The Business Design process output would consist of a phase result involving the hypotheses, business models along with the prototypes and experimentation results. It could also involve suggestions and decisions that your sponsor has made so far.

What are the phases involved in the Business Design process?

The business Design process has a structure with five top phases enabling us to learn, develop, and make clear-cut decisions. These are the phases involved in it:


First of all, you are going to set up your project backed up by your decision maker’s support. It is inevitable that you define the primary focus of your project while you set forth building the team you prefer.


To get a clear picture of the project context, you have got to discover the customer space along with the existing competition as well as project technologies.


On the basis of the insights you have got so far, your business ideas would act as the overall soothing requirements. They would go on to translate what you have got to achieve with your strategies so far.


For developing your business model, you can ask a number of open-ended questions and test hypotheses to understand key points involved in any business.


You have to discuss with your internal sponsor to understand how many iterations you need to make. This would give you a clear-cut picture of what is happening so far.

With all these practices and fast-tracked approaches in the picture, you can achieve anything that you have been contemplating so far with business design.

UI/UX Trends of 2020:

The latest trend in the picture is culminating based on the audience mindset and ever-changing trends in the market. These are the UI/UX trends we need to take into account:

Bold Oversized Typography:

This acts as one of the most commonly followed trends in recent days. It has the ability to attract a wide range of customers along with conveying your brand personality. With powerful statements printed in bold, you get to convey your message strongly.

3D/Realism illustrations:

This has been playing an extremely crucial role in the whole new arena of dimension design. This has been a trend in the gaming and healthcare industry.


With new AR/VR tools in UI/UX design arriving in the market, users can interact with their smart wares and make the best decisions. Users get to visualize everything right from the start.

Low-key gradients:

Gone are those days when you involve bright-colored gradients for your design. Nowadays, people prefer lighter shades.


This trend is getting extremely popular. When micro-interactions are happening, let’s say while they are moving on to the navigation page or while filling your contact page, your customers get a personalized feel.

Hand-drawn illustrations:

Even Though it cannot be as perfect as stock images, there has been trends where the audience prefers more customized and organic trends while dealing with hand-drawn illustrations. It offers an extremely sophisticated feel to its users.

Why are designers termed as business strategists?

We can term any designer as a business strategist since there is no more a term called visual designer. Your team’s intuitive approach combined with your genuineness can mark a long way in your design journey. With design, everything is interconnected. You get a perfect picture of what you have been looking for by the way you represent your design. People would remember the valuable contributions you have made so far in the field when designers don the hat of a business design company. Every small thing matters in a design. You need to adapt your design processes to it to get the maximum out of all these small stuff in your life. To get designers playing the role of business strategists, you need to seek the aid of the best ux/ui design company.

Revolutionize Your Business with Pattem Digital’s Cutting-Edge UI/UX Design Services

Are you looking for a reputable and knowledgeable user experience design company? Pattem Digital, a cutting-edge leader in company design services, is your best option. We are prepared to take on and complete remarkable projects that will influence the future of your company thanks to our committed staff of internal professionals. We offer thorough help at every level of the design process, from rigorous documentation to flawless maintenance. Give us the task of converting your concept into successful user experiences. Find out why Pattem Digital is the ideal partner for your UI/UX design needs by getting in touch with us right away.

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