Artificial Intelligence

In a day and age when Jeff Bezos has become the world’s richest man, it is no wonder that the company he founded is a household name across the world. Amazon is the undisputed leader in the e-commerce market.

Amazon’s net income for the first quarter which ended in March 31 2018, was a whooping $1.63 billion! Also, its revenue has jumped 43 percent to $51 billion this year. Amazon’s strong year-over-year revenue growth and its uncanny understanding of the market has made it world’s favourite e-retailor. Alexa is one of its most popular offerings. The cloud-based voice assistant called Alexa is found in many homes across the world.

Meet Alexa

Alexa is Amazon’s response to Google Home, Apples’ Siri and Microsoft’s Cortana. It is a cloud-based voice assistant that integrates with Echo (smart speakers), Fire Stick (smart TV device) and other smart devices by Amazon to help build a smart home.

Alexa can be activated using a voice prompt. All you need to do to wake it up is to say ‘Alexa’. You can then ask it to complete the routine tasks for you. From making phone calls to playing movie and music, Alexa can make your life simpler in many ways. You can also change the activation command to ‘Amazon’ or ‘Echo’.

Why do we need Alexa?

Alexa is a smart companion for you. It is a vital cog in the wheel for smart home automation, smart devices, and AI-based applications. Statista says that the revenue from the smart home entertainment market is USD $1.98 billion. This multi-billion dollar industry is only at its nascent stage. More and more people are getting used to the smart assistants. Voice-based smart assistants are going to be the need of the hour. The future will have people using these devices for hands-free integration of their lives with their smartphones and smart homes. Alexa can be the future that will be an amalgam of advanced hardware and smart technologies like Machine Learning and IoT.

What can Alexa help you do?

You can use Alexa for myriad applications, including the following:

Make travel plans: Move over the age-old way of making travel plans. Get a Kayak account, set your budget, and ask Alexa to make your booking. All that you need to do, err…, say is, “Alexa, ask Kayak, where can I go for $ 1200?”.

Listen to your favourite music: Alexa is the perfect companion for your music. Just say, “Alexa, play music” and Alexa will play songs for you. You can also ask Alexa to play a specific song for you. Just call out to Alexa by saying “Alexa, play Pink Floyd” and see it find the songs you like.

Book a cab: Alexa can book rides for you from popular ride hailing apps like Uber, Lyft and Ola. Be on your way to work or your next appointment without even looking at your phone. Just say, “Alexa, book an Ola ride” and Alexa will find you the nearest rides. You can even ask Alexa to tell you the fare amount for the rides.

Make calls: You can even use Alexa to make calls to anyone in your phonebook. For example, just ask Alexa to “Call Mom” and it will make a call from your phone. You can also use Alexa to send text messages.

Pattem Digital can help you integrate your application with Alexa capabilities. Just reach out to us at to start a conversation.

Leave a comment

We would love to hear from you and we appreciate the good and the bad.

Related Stories

05 March, 2018
Artificial intelligence
17 August, 2018