Digital Studio

Chatbot Development – The Mother Tongue of Brands

Artificial Intelligence

Real Organic Conversations with Chatbot Application Development

Artificial intelligence (AI) is becoming more and more pervasive in our daily lives, as evidenced by the rise of chatbots and virtual assistants. We can easily complete jobs by taking advantage of conversational AI’s advantages. Additionally, businesses are utilizing chatbot development technology to promote innovation and support their expansion. In this regard, learning more about the inner workings of well-known virtual assistants like Alexa, Siri, or Cortana might be a wonderful place to start when considering chatbot platforms. Let’s enter the world of conversational AI and explore its enormous potential.

The workings of AI Application of chatbot

Out of the three types of chatbots-Rule based, Intellectual, and Artificial Intelligence chatbots- the best and our choice of study today is the AI-powered bot. These AI chatbots  development gives you the best of two worlds – Chatbot Development rule-based and intellectual. When a user enters a business site and navigates for a while, these bots can identify if they are lost or unable to find the right information. At this exact point, the bot pops up to invite them to enter any query they may have. Once the question is typed into the window, these AI chatbots have the ability to detect and understand free language, with a predefined flow to ensure they solve their user’s problem. They can easily identify the context of the conversation and shift from one point to the other providing the desired answers. This is possible because these chatbots utilize a program called NLP (Natural Language Processing). Using this, the chatbots add the conversations into a function so that they can learn and evolve for future conversations. The NLP does this by analyzing patterns and making decisions with the help of certain algorithms. As a result, AI chatbots can interpret user inputs over time to produce the best output. One of the notable features that set AI chatbot development platforms apart from rule-based is that scouts keywords to trigger a reply. So, if chatbots do this great a favor to your business, then won’t it work wonders in automating several business processes? Let’s take a look at what they are.

Top 3 Business Functions Served by Chatbots

Irrespective of the industries chatbot services ensure continuous alignment of users with their digital spaces. And the three functions noted below have been thriving in their capacity to provide real value to their business. All with the implementation of chatbots in this experience-driven world!

Customer Service Sector

Phone-based customer service has always led to user dissatisfaction and disappointment. But when these are replaced by a modern phone-based chat interface, customers report having a pleasing and powerful experience around the clock. Even in the absence of human advisors, bots can answer common queries and get rid of the hassle of waiting. In most cases, the repetitive issues make up almost 80% of ease and are handled with a custom chatbot development service. At the same time, the bot detects questions that are out of its reach and pushes them to human specialists for answers. In this way, chatbots filter the workload that customer service departments handle so that their time is preserved for other organizational concerns.

Sales and Marketing

Chatbots can boost marketing activities by delivering personalized content. It recommends the right products and services after gathering the users’ data and feedback. Similarly, if the chatbot platform is integrated into your CRM, it can act on behalf of the sales personnel. Taking on this role, chatbots can simplify lead creation and response or send automated emails that have the potential to boost conversion rates. On a general note, communication with your customers will take place at every stage of the sales process.

Human Resource Management

Chatbots are extremely handy for HR departments to monitor the satisfaction and productivity of employees. Just like Customer service, the HR department can also automate repetitive and time-consuming questions like employees’ queries regarding leave availability. Another important part of HR processes is onboarding and training which also come easily at the hands of chatbots. These AI-triggered bots can pick the appropriate candidate from the lot by drawing insights from their conversational data. Also, chatbots are intelligent conductors of orientation programs for newbies with materials like videos, photos, charts, and so on. All in all, chatbots make your Human Resource team as future-forward and proactive as possible.

Industries with and without these use cases (Healthcare, E-commerce, Travel, Hospitality, Banking, and Real Estate) are also enthusiastic users of chatbots. As of today, chatbots have also made it to the education sector leveraging the benefits of AI for advanced tutoring.

Chabot Development: Advantages to Consider

Although we’ve touched upon some of the advantages that chatbot technology offers to certain business segments, it’s interesting to look at the bigger picture of the benefits that chatbot integration can gift you

  • One chatbot can perform the tasks of several employees together. This brings a dramatic reduction in expenses of hiring and retaining if your business runs on a low revenue.
  • Chatbots are programmed and bound by certain codes of conduct and will ensure fair treatment and temperament while handling your customers.
  • It can work across multiple industries with just a change in conversation flow and training. At the same time, it handles thousands of users in one go.

What makes a Great Chatbot Experience?

By now you know that chatbot software development is here to stay as one of the building blocks of the customer experience cycle. Since a chatbot is a user-assisting technology, its design should favor those trying to interact with it. Basically, a great chatbot keeps the end-user in mind and delivers a pleasant experience to them. Now that’s a shallow way of looking at it. So, take a closer look at the things you need to have an eye for detail while designing your unique chatbot applications.

1. Give it a Human Touch

When your users interact with a chatbot, they are interacting with a talking technology and not humans. But the interaction needs to resemble two humans in conversation. This can sometimes get extremely tricky! Do you see how I say “resemble” two humans? This means that you shouldn’t trick your customers into thinking that Chatbot Development the AI chatbot is a real person. They should be warned if there happens to be a switch from the bot to a person. Because pretending to be a human may at times raise their expectations and backfire. Coming back to the aspect of introducing the human element. You should begin by giving a cool name to your bot just like the chatty Alexa, Siri, and Cortana. Finding a trendy name also makes your bots easily remembered by the chatbot crowd. Imagine your chatbot popping up to start a conversation like “Hey Robin, you can call me Doodle, I can help you with your questions”. At the same time, it’s equally important that you choose an avatar for your chatbot – possibly your brand logo or a mascot. But will only a name and an avatar suffice to pass on human characteristics? People love interacting with bots that give them humanlike cues. Intelligent AI chatbot platforms do this by swiftly responding to the user’s queries through a conversation that flows naturally between the two. No user appreciates chatting with a bot that branches the main topic unnecessarily. It should seem more like a dialogue with simple, concise, and understandable language, just as authentic as real human interaction. Remember that you are designing conversations and who does it better than we humans?

2. Let it deliver your Brand Personality

When a user lands on your website, it is the chatbot that talks to them on behalf of your brand. So, the platform here stands as a brand representative who would communicate with the customer/user just as human reps would do. If you know what personality your brand has to convey, then the task is settled. You do the same thing from adding the colors to developing the tone of your conversation.

Do you want your bot to sound friendly, motivating, or straight to the point? Do you want to add smileys to make the conversation more engaging? What kind of colors would you like to pick up? Does the color suit the underlying emotion of your brand? Every little thing on your chatbot application needs to closely align with the goal and the audience of your respective brand.

3. Personalise to Make your Users Feel Special

There’s no way to the heart of a user other than understanding their actions and responding accordingly. Your bots should gather user data and create a world for them solely based on their choices. You can get the customer’s location, analyze their pain points or perhaps enquire them about their eating, exercising, or dressing preferences and push the offers closely connected to this data. At the end of it all, it’s about making your users feel “this brand indeed takes care of me”

4. Promote Mixed Interactions

What happens if your users have to type in long sentences for every question raised by your chatbot? They are more likely to get annoyed and stop answering halfway. Instead of boring text-based questions, you can draw their attention through range sliders, feedback widgets, and multiple choices. Also, employ a good mix of images, text, emojis, and smart cards so that your users keep their eyes glued to the screen. This contributes to an overall rich User experience and gives you better-structured answers that will in turn help improve personalization.

5. Offer Standby Human Assistance

Are chatbots capable of answering all the questions of your users? Sometimes not! At least now when AI-powered chatbots still have a long way to go. Just in case your chatbot is unable to process the request, the message can be handed over to a real human representative. If you help your customers from going in circles without an answer, you are half successful in delivering a fulfilling chatbot experience.

Lastly, when you sit down to get your chatbot in place you need to keep in mind that it is relatively a newcomer to the market. And just like you, your competitors are also working on their chatbot service strategy. Keep a track of their implementations and wrongdoings so that you know what to adopt and what to discard.

Professional Chatbots are just a call away with Pattem Digital!

We understand that Automated assistants like chatbots are tempting and a great way to foster relationships with your customers. Then why let them go? Get the first-mover advantage by magnifying your customer experience with our chatbot services. Pattem Digital caters to cross-industries by taking a deep-nose dive into your business exigencies to develop a chatbot solution that matches your growth strategy. Contact us for a collaborative chatbot venture today!

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