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Predictive Analytics: Revolutionizing Mobile App User Experience


Mobile applications
Contributed By
  • Raam Kumar
    Content Writer
  • Raj Kumar
    SEO Specialist
  • Sreekanth CR
    Motion Graphic Designer
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Propelling user experience with Predictive Analytics

Web development has greatly benefited businesses considering start-ups to big MNCs. The ultimate goal of businesses is to provide an outcome that satisfies customers and clients. Mobile development has created a revolution in the industry. Mobile applications have made it very easy and convenient for the users by neglecting the need to travel to purchase, stand in queues for booking tickets, and much more. It is used for understanding modern civilization. With the help of predictive analytics companies can understand the needs of the users and develop a situation according to it. Companies use this technique to find patterns in data to identify opportunities and risks.

predictive analytics

Most of the top-rated companies in the industry use mobile predictive analytics to get a clear understanding about the user’s needs and demands. This helps most companies to boost their performance and gains growth in their field. Mobile analytics is measuring and analyzing data generated by mobile platforms like mobile sites and mobile applications. In this write-up, we will get to know the basics of predictive analytics and tools used for the development. Also, we will get to know about the models used and the use cases of it in the industry.

Elaborating experience of Predictive analytics and it’s benefits

Predictive analytics is also called advanced analytics that makes predictions about customer’s needs in the future using previous data combined with statistical modeling, machine learning, and data mining techniques. The primary goal is to improve business performance by identifying the areas in which it can be improved and optimized. This technique is directly linked with business intelligence. This technique consists of a process using data analysis, machine learning, statistical models, and artificial intelligence to find patterns that might improve the performance of businesses in the future. Machine learning and predictive analytics are very useful tools for covering insights in a large volume of data.

predictive analytics

Most companies use predictive analytics for forecasting the outcomes of campaigns. This technique guides the companies effectively to outlook inventory and increase the required production rates. This helps in reducing equipment downtime and optimizing predictive maintenance. Moreover, businesses can utilize predictive analytics to develop risk mitigation strategies. It analyzes customer data particularly based on purchasing patterns, demographics, and preferences on search console.

With the help of these techniques, companies can change their strategies to attract the specific target audience tailoring to their specific needs and demands. It also gathers customer data from various sources like browsing behavior, purchase history, and social media interactions. Predictive analytics for mobile apps helps companies to refine and continually improve their understanding of their customer expectations and requirements. This is mostly used in m-commerce and e-commerce platforms.

Unleashing the Usage of Predictive Analytics in Mobile Applications

Mobile applications have totally changed the aspect of the industry. It neglected the need to stand in queues to purchase and it revolutionized the retail industry. With the proper use of predictive analytics in mobile application development, companies can increase the performance of the application and enhance user experience. Predictive analytics helps in enhancing the user experience by analyzing past interaction and behaviors. This technique provides needs and requirements by ensuring a personalized and seamless user experience.  Predictive analytics for mobile applications performs the same by analyzing previous data, patterns, and history that results in developing a more engaging and satisfying experience for the customer.

predictive analytics

Predictive analytics can also boost user retention and satisfaction. User churn also plays a significant role in mobile application development. User churn defines the percentage of users who stopped using the app in a specific time frame. Predictive analytics helps to identify the factors that contribute to churn and it provides a clear idea to overcome it. It can optimize resource allocation by predicting how users have interacted with the application. Weather application is a great example to understand this, It constantly provides accurate weather forecasts according to your location and preferences. This is also used in a lot of platforms like Electronic Commerce, video streaming Applications, etc.

Revolutionized Industry Sector with Predictive Analytics

Predictive analytics has made a revolution in industry. Most platforms have already started using this as an important principle to outshine their competitors. This is used in multiple platforms like Healthcare, Banking, sales and marketing, and Supply chain. Top mobile applications like Netflix, Spotify, Youtube, Twitter, and still much more to mention.

Healthcare: In Healthcare, it is used for tracking the records of patients. With the immense use of mobile applications in healthcare, getting entry to health records has become much easier. It can be used to store health records to learn more about how a particular disease is diagnosed and taken care of in the past. These techniques yielded positive results in taking care of the patients.

Banking: It is used in this platform for credit scoring, personalized marketing, customer segmentation, forecasting financial trends, and optimizing locations. It provides personalized services to each user. Moreover, it allows financial companies to support market risks.

Business: It helps the companies to look after the area where they still need improvement. It allows businesses to collect large volumes of data that is analyzed later and then used to identify weaknesses in the business. It allows businesses to identify likely outcomes based on previous data and statistics.

Working model of predictive analytics in business development

The workflow of predictive analytics differs from business to business based on the company’s needs and demands. There are several steps to be followed such as

Defining the problem:

It starts with a well-defined hypothesis and a set of needs and requirements. Defining the problem clearly helps the analyst to determine the perfect predictive model for the problem.

Acquiring and Organizing the data:

Businesses and organizations possess a vast amount of historical data that can be utilized for future use. Before analyzing the models, identifying data flows and organizing them is very important.

Developing Predictive models:

Different sets of tools and techniques are used for building predictive models based on the problem and dataset characteristics. Machine learning algorithms and regression models are the most used predictive models.

Pre-Process Data:

Pre-processing steps are performed to clean the data and remove inconsistency, extreme outliers, and missing data points that might arise sometimes due to input or measurement errors.

Validate and deploy the models:

Finally, the predictive model will be evaluated, and adjustments are made. Once the results are achieved, the models are available for the stakeholders to use via apps, websites, and dashboards.

Harmonizing the Models of Predictive Analytics

Predictive analytics models are composed of different machine learning algorithms and models that can be applied to a wide range of platforms. Determining the perfect model technique directly impacts the growth of the company by making insightful decisions. There are different models to be used in analytics namely

Clustering model: This model sorts the data into small individual groups based on similar attributes. This model helps in segregating like-minded groups of people into similar groups. This model is used in the retail industry, e-commerce platforms, banking sectors, etc.

Forecast model:  This is one of the most widely used predictive models, this model deals with metric values, prediction, and estimating numeric value for new data from the learnings from historical data. This model is used currently in Software as a Service (SaaS) based companies and call centers.

Outliers model: Basically, this model deals with the anomalous entry of data within the dataset. It identifies anomalous figures by themselves or in conjunction with the other categories. It is particularly used in the finance industry.

Time series model: This comprises a sequence of data points using time as input parameters. This uses the previous year data to develop a numerical metric and it predicts the data for the next three to six weeks. For this model, the number of calls received for the past 2 weeks and sales for the past 20 quarters.

Summation of the Blog with Pattem Digital

From this blog, we can understand the importance of Predictive analytics in a company’s growth. We also came across the advantages of using it on different platforms. This model ensures the development of the company in different areas. It makes sure that all the products perform well in the market and it also makes sure in which part it should be optimized for better performance. We also came across the models of predictive analytics. These models are used according to the business needs and situations.

Let us now conclude this with the best mobile app development services company in the industry, Pattem Digital. Pattem Digital is one of the best mobile app development companies, guiding our clients in achieving the best outcome. We possess a talented team of developers with immense experience tailoring you to achieve greatness in the industry. We maintain impeccable track records of client satisfaction.

Frequently Asked Questions
1How does predictive analytics work?

It works by defining the problem, acquiring and organizing the data, pre-process the data, developing predictive models, and finally it validates and deploys results.

2List the benefits of using predictive models in business?

It helps businesses detect and prevent frauds and avoid financial losses. Also, it helps businesses to make better decisions according to the data they possess.

3How does Pattem Digital help you with your business?

Our talented team of developers provides you with the best outcome by working on the latest cutting-edge technologies. We outshine the competitors by showing uniqueness in every project.

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