Mobile commerce: A stellar in the Retail industry
In today’s modern century, everything has changed the way it was before. Communication made easy with the help of technology and development, industries focus on building interactive websites to attract the younger generations. Similarly, retail industries have gained huge growth in the market. Retail industries make the way of shopping easier and more user-friendly. Later on, several difficulties arose in maintaining in-house staff, limited customers started to reach out to 
the store, and most of the time clients could not predict the discount time correctly. To overcome these difficulties, mobile commerce paved the way to ease users’ and client needs.
E-commerce makes the clients and the users look for all the products and services under one roof. Furthermore, it has a lot of features and advantages such as no-reach limitations, a faster buying process, cost reduction, and so on. Nowadays, mobile has taken over the world on all platforms. Mobile commerce apps have taken the retail industry to an irreplaceable place in the business world. Clients and customers find it easy to get the best products at low cost and also in a faster way. In this blog, we will gain knowledge together about m-commerce and its advantages in uplifting the retail industry.
E-commerce: A miracle in the industry
E-commerce, also known as Electronic commerce has paved the way for the retail industry to reach to a new extent. E-commerce is the new way of trading goods and services online. It allows individuals or businesses to buy and sell goods and services online. It works by enabling the clients to find their products, add them to their wishlist, and safely enter their payment details to purchase them. The main purpose of using e-commerce is to reach a new range of customers.
Furthermore, it isn’t fixed to any single geographic location particularly and the products are available 24/7. This feature makes it a major success for the retail industry, as there is no time constraint for the applications or the websites to provide the needs and the demands of the clients.
Moreover, it is cost-effective, time-saving, and convenient to use. It paved the way for the users to look over a multiple number of products according to their own wishes and needs. One of the major advantages of using e-commerce is that it is very cost-effective. It neglects the cost of store rent, in-house staff pays, and much more, which enables a lot of sellers to enter into the field. Furthermore, it also reduces the advertising cost for the sellers, e-commerce platforms are visual platforms enabling them to use advertising tools to add videos, high-resolution images, etc.
We can also compare the price and the quality of the product, enabling the users to get a clear vision of their purchase, not allowing the users to waste a penny. The users will get a quality product in a reasonable amount anywhere in the world making it a worthy purchase. Even though e-commerce provides a lot of advantages, users still feel some difficulty in purchasing products. E-commerce requires a laptop or a computer to further purchase and the main drawback is that people feel that it is not portable.
Mobile-commerce: The future of the business
Smartphones have emerged as an irresistible force in mankind. It made everything around us very convenient and easy. Still, E-commerce was lacking in certain areas and fields in meeting the user’s needs and demands. To make it much easier for the users, Mobile commerce was used. M-commerce is also known as mobile commerce.
Mobile commerce was mostly used to cover a wide range of customers and it makes the efficiency of on-the-go shopping. Furthermore, it has a lot of advantages such as wide coverage, right timing, insightful customer data, faster browsing and transactions, and so on. Moreover, it also benefits many customers who directly prefer the stores to buy a product, allowing them to get an overview of the previous purchase and reviews online and vice-versa.
Mobile commerce follows the strategies of a win-win concept, it helps both the physical retail stores and online stores by reaching a broader audience and different set of customers. In addition to that, m-commerce follows a tactical step of demographics or geographics that helps to connect with customers before they decide to make a purchase, increasing the probability of completing a purchase. In e-commerce, the customer’s previous search data is collected and relevant sets of products or goods are showcased in several time intervals, increasing their interest in purchasing it.
M-commerce is of several types such as mobile banking, mobile payments, and mobile shopping. Mobile banking is an online banking system provided by banks to their customers to access their bank accounts whenever and wherever they need. Mobile payment is a money payment method made for a product or a service through an electronic device. Mobile shopping is the new way of purchasing the desired product through a mobile phone. Using this m-commerce, the retail industry has attained impeccable heights in satisfying customers.
Advantages of mobile-commerce over e-commerce
Mobile commerce is a subset of e-commerce. E-commerce was introduced to ease it to the customers and pave them a new way of purchasing through surfing the internet. But, shopping was made much easier through m-commerce. M-commerce is the new way of buying or selling products through mobile or tablets. It is more convenient for the users that they always carry their mobile phones along with them. The main advantage of preferring m-commerce over e-commerce is that it is portable to use, location tracking, push notifications, and security. Moreover, m-commerce is not only used for purchasing or selling products, but also for mobile payments, mobile banking, and mobile shopping.
M-commerce enables users to get notified about new offers and discounts in an instant of time. Unlike e-commerce, m-commerce does not need any internet connection for some activities. The main drawback of e-commerce is that payments are done only using credit cards, while in m-commerce various methods of payments can be done. Both e-commerce and m-commerce have revolutionized the way of selling and purchasing products. In recent years, more and more customers have gained internet access and companies are making good use of it. These commerce platforms provide flexibility, convenience, and access to a wide range of products, making it very easy to purchase and sell.
A miracle in developing mobile-commerce applications and websites
Now, we all get to know the basic knowledge about mobile commerce and its features and the way it shaped the retail industry. These commerce platforms are developed using multiple languages such as Java, Javascript, Hypertext processor (PHP), and so on. These languages help to develop the platforms in a more interactive and attractive way.
The main advantage of using Java in development is that it can run on any platform regardless of the computer build. This is used as a server-side language for large-scale projects that helps users save time and money. Java is technically preferred by most developers because of its robustness, simplicity of use, and security. 
The major problem in the commerce platform is there are a lot of competitors and increased fraud risk.
To rectify this problem, Java is preferably used around, it has a lot of built-in security features, tools, and Application Program Interface (API). This API allows the developers to work on a completely secured framework for writing applications and also provides the user and the managers with a set of tools to manage the applications. Additionally, Java is mostly preferred to speed up the development and execution process, initiating a smooth flow for the users.
A Content Management System (CMS) was used that enabled faster and more efficient development of the application. CMS is an application used to manage content, allowing multiple users to create, edit, and publish. The major advantage of using CMS is that it is very easy to maintain including the updates.
Summarizing the new era with Pattem Digital
From this blog, we can understand the clear aspects of mobile commerce and the way it transformed the retail industry in a jaw-dropping way. M-commerce has elevated the growth of the business by satisfying the customer’s needs and demands. It made them look for their desired product from anywhere around the globe. It allows the users to save much of their time and access to a wide range of products. The usage of m-commerce will surely increase in the future.
Pattem Digital, a leading mobile app development services provider helps you to elevate your business to a new standard. With a knowledge of up-to-date technology and trends, Pattem Digital unlocks the hidden potential of the company to achieve immense results.
