You know it if you know it! In the world of business, there is nothing as stressful as retaining customers. Especially, since you cannot outgrow to maintain relationships with your customers face-to-face in a digital setup. Hence, all you need to do is put them first today in your digital interaction before you churn them out to lose your revenue and relevance sooner than later. But how?
The answer today takes the side of Digital Experience Platforms or DXP. Not a buzzword or a trend, but a real solution to your in-depth customer experience is what DXP stands for. Unlike traditional CMS platforms, DXP accommodates customers/users across a larger array of digital touchpoints. Today, we will explore the Sitecore Experience Platform and why it makes the best out of the sea of DXP’s out there.
Most of you must have heard of Sitecore fall under the label of content management systems. Although, since its inception till 2001 it evolved into a powerful CMS platform, today it makes things happen for marketers. I mean, it literally delivers multichannel, seamless and personalized digital experiences. This indicates that Sitecore has outlived the tag of CMS into a full-fledged solution for complete website development and management. Exclusively powered by .NET and other innovative digital tools, Sitecore lays a strong foundation for a well-executed spectrum of digital marketing cycles. A range of activities goes into the checklist of Sitecore which includes personalization, content optimization, setting up marketing campaigns, tracking, automation of customer tasks, timely offers to boost conversion rates, social media engagement and so on. Moreover, the best part comes from its cloud capabilities. Sitecore Experience Cloud offers a complete package that involves the Sitecore Experience Manager (XM), Sitecore Experience Platform (XP) and Sitecore Experience Commerce (XC). Each of these products prove immense value to craft unforgettable brand experiences. While XP caters to marketing automation and omnichannel data capture, the XM makes content management easy with multi-site and omnichannel delivery. The striking of all is Sitecore commerce with top-notch personalized shopping experiences to power your eCommerce business. Now, are your projects overflowing the assigned deadlines? Not to worry, Sitecore provides the right tool to overcome project-setbacks. A wise component called Sitecore Experience Accelerator (SXA) can be a true savior to push a speedy, smooth sailing website into the market faster than ever. For all the above excellence, Sitecore has made it to several of the huge names in industries including healthcare, education, real estate, retail and more. Necessarily, today Sitecore has turned into an enterprise CMS that has bells and whistles to hack business growth in the right direction.
As Sitecore is almost synonymous to being an all-rounder, its benefits blanket across developers, marketers and customers alike. Here, take a look at how they benefit individually.
Email Experience Manager (EXM): Every organization has specific and unique needs to meet. Since their customer personas also vary, delivering personal and relevant messages that suit each of them also plays a vital role. EXM allows you to create and deliver bulk targeted emails for campaigns easily. Backend developers have the liberty to optimize and track the success of this type of communication.
A line between design and content: Both content management and content delivery are treated separately helping developers work on different environments. As a result, the process of development is more scalable, secure and well administered.
Easy Development and Deployment: With Sitecore, the development process gets easier and error-free. Several tools like Visual Studio and other integrated debugging tools enhance the developer’s performance with minimal effort. Developers also need not struggle with codes across a variety of sites as deployment gets better with the renewed architecture of Sitecore.
Omnichannel marketing: How will not the best CMS distribute content across various channels simultaneously? Marketers can reuse the already used web content into other channels. This in turn enables better content scaling and analyses website content and offers insights to proactively nurture visitors.
Real-time content personalization: Sitecore is typically known for this freedom. The freedom of personalizing content based on each individual user. Each user behavior can be monitored so that the content offered is what they wish to see. Also, all the collected data of your customers are stored in the Sitecore Experience Database (xDB). This is synced to the CRM for a separate view of individual customers. In short, a one on one marketing strategy has taken birth through Sitecore experience marketing.
Automation in marketing: All contextual information can be delivered through tools like the EXM. Due to its automation feature, the information can also be tweaked later if necessary saving a lot of time.
Accessibility: As customers, you can enjoy the specialties of Sitecore experience marketing across a variety of channels like smartphones, tablets, store, email, desktop and more.
Customer Support: With round the clock customer service, the Sitecore team is always up to offer help. Instant support means instant problem-solving.
At the heart of Sitecore lies three databases and a web application. Namely, the three databases are the core, master and web database. It is part of the core database to handle system settings, take care of membership and the complete configuration for all applications in the CMS. This database in Sitecore is built on ASP.NET and therefore offers immense flexibility. You now have the liberty to build your own applications, override standard functionality and do more.
Coming to the master database in Sitecore that is responsible for storing any content that is created, deleted or revised. Again, an added advantage with this kind of database is that it customizes the workflow and even filters through an approver before it goes live.
Wondering where the website stores its live content? Yes, it’s undoubtedly in the web database. It is different from the master database in the sense that the content it stores is the latest updated version after transferring it from the master database. Also, Sitecore’s previous Analytics database has been reincarnated as the Sitecore Experience Database (xDb) Analytics that goes around collecting the customer’s data across real-time from all different channels.
Moreover, developers fantasize about Sitecore because it’s also home to 1300 classes and 5000 methods, uses the C# language and needs only .NET expertise for project implementation.
This is one such platform that covers the management of a range of customer touchpoints. It does so by collecting the customer data, analytics, navigation levels viewed or browsed, marketing automation to guide customers along their journey. With XP you save your need for a separate platform to manage websites. Since the brand outreach takes place through personalized content in real-time offering an omnichannel experience, the productivity of the organization is also no longer a nightmare to marketers. Sitecore XP has revolutionized digital experience in every possible manner. The features are numerous and enchanting beginning with personalization and concluding with the current trend of automation. For instance, it gives you an end-to-end customer interaction picture keeping strict parameters on privacy, helps you manage multinational websites through multilingual content management systems (CMS) that allows for easy translation and integration. Another eye-catching feature is its testing capability. Whether your content is underperforming or needs to be revised, the Flexible A/B and Multivariate testing have all of it covered. Most importantly, do you remember the Sitecore xDB from our previous session? Well, with Sitecore Experience Platform and xDB you cannot ignore the scope of a lifetime solution for strong customer relationships. It accelerates the process of getting into the customer demographic details to figure out a trend in user engagement. Voila! Marketers and business leaders can now have a holistic view of their customers
Specifically designed as a Content Management System, Sitecore Experience Manager comes with content creation and edit capabilities with a mere drag and drop. It makes you global in the sense that content delivery can take place across millions of sites in different languages. Gone are the days when you sit back to recreate content for every website and every channel. It adopts a write-once -distribute -across-any-channel” technique. Sitecore Web Experience Manager allows the scalability of content across different devices and channels without hampering the user experience.
There’s yet another advantage to Sitecore XM that it allows you to operate Sitecore XP without the Sitecore Experience Database enabled. Moreover, it is powered by an excellent search engine so that your customers find exactly what they are looking for.
If your business is looking to shake up its eCommerce capabilities, then here is my word at it. Sitecore Commerce is something you cannot afford to miss. It is the perfect place where you can make your customers fall head over heels for your brand. Although the eCommerce domain long existed in Sitecore since 2014, the functionality gained complete potential with the release of the Sitecore XC solution components. The platform is again highly customizable, cloud-enabled, dynamically segmented, A/B test capable and comes with integrated and automated marketing tools to increase engagement through learned and earned customer data. If you are into eCommerce, you know how customers are quick to research and compare before they tackle the products online. And this happens across all channels and all of the time. In order to stay on their choice list, you need to reach them prior to the purchase process through all kinds of channels. With Sitecore Commerce, you can inspire them using the integrated social, email and print channel communication doorways. The all-new XC 9 Sitecore Experience Accelerator provides a set of 40 reusable layouts saving time from laying a foundational groundwork. In addition to this, with the new update you win the benefit of a full PaaS support, catalog management, Inventory Management and more. To this point of time, there is no doubt that Sitecore Experience Commerce will take over the customer-centric shopping experience by its horns.
Scrolling through these Sitecore features, we won’t be surprised if you have started aspiring for a tailor-made Sitecore DXP for your business. If you have, then Pattem Digital Technologies is armed to address all your critical needs for a high performing and enterprise-oriented Sitecore solution. Our custom Sitecore development services makes customer interaction a breeze with the capability of running integrated marketing campaigns. We are also proficient in round the clock maintenance and support extending support throughout your journey. Intrigued? Then reach out to us right away!