Do you find yourself with an innovative product idea, but directionless? Do you have the team with a missing skillset? Are you clueless on what your next business move should be? Then it is time to pay heed to your strategy consultants, who can let you know how to go about with your product creation. There need not be any muddle. You need a clear answer to this question- What does a business consultant do?
Let’s create an imaginary persona ‘Jake’. He is a strategy consultant working at the Techie group of companies.
A product idea doesn’t happen out of the blue. It is a lot of teamwork. It is not a matter of a day or two. Let’s say you need to build a food delivery app. You would have dwindled over your personal experience or a bad incident could have led you to think of ways to improve the food delivery system.
For that, first, you need to analyze what are the issues faced by your potential clients. You would need answers to these questions- Are they facing troubles in billing? Do they need faster delivery? Then you need to understand how to bring changes to the existing system, what value you can add to it, what USPs should be focussing on and what budget the entire project holds. It is a huge process. What do consulting firms do? They specialise on optimizing all these factors for you.
That’s where Jake comes into play. If he is a product strategy consultant, he would guide you on how you should be moving about with your project. He can help you to strategize and plan everything perfectly, right from the time of ideation to product launch.
If he is a brand strategy consultant, he would help you to promote your brand effectively in social media, among your inner circle and all over the world. What does your team do? How are you unique from your competitors? Jake would let people know how cool your product is. He would be a pioneer in creating a marketing strategy for your product through digital marketing or offline marketing by involving brochures, pamphlets, and other stuff.
If he is a growth and innovation strategy consultant, he would upskill your team to reach the next level in terms of technology. Are there any new technologies introduced in the market, that would suit your product well? What should you do to neutralize your growth and sustain your business in the market? Ask Jake! He would answer you immediately!
You may ask, “Why strategy consulting? Why can’t we do it internally? What is the need for Jake?” It might or might not be possible. Your internal team might possess the ability to handle everything alone. But, decision making is a huge term. You have got to discuss with the experts in the market and make decisions that turn profitable. This will never let your product down. You would have a stable base to establish yourself in the market.
Strategy consultants are people who guide you on how you should be moving about with your project. He should help you in strategizing and carefully plan out on how your team should proceed along with the product. The meaning lies in the word itself, you “consult” with them. You share your expectations with them, they share their in-depth knowledge with you. There should always be a mutual understanding between your team and Jake. What do consulting firms do? They should ensure that Jake is doing his job to his best potential.
Your strategy consultant might not belong to an organization. He might be an independent consultant working from home or an enthusiastic hobbyist with excellent skillset. There are always a few factors that should come into play.
What matters is his skill set and how he handles various challenges. This is why strategy consulting plays an effective role in laddering up your business. If he could tackle everything effectively, then you are good to go!
The consultant should focus on creating a real-time value for the client. He should put himself in the customer’s shoes and understand their pain points in the industry. He should not deviate from what he has to offer and stick religiously to his client’s requirement. He should be a part of a team that considers trust above anything else in this world.
You should never come across a situation where you ‘train’ your strategy consultant. Your strategy consultant should be in a position to explain what you have to do next. This is where things get complicated. The strategy consultant should be like water. He should fit in whichever jar he ends up in. His capability to stay flexible speaks a lot in the market.
He should not commend you on what he thinks is right. He should guide you towards what is right. He has to play a role as a mentor and have experience working directly on the product.
The consultant should be in a position to cut down all those unnecessary overheads. He should guide you on where you can save your bucks. At the same time, he should be in a position to answer all your queries, with a flawless approach to solve your bottlenecks.
Efficiency + Affordable budget + Faster deliverables -> This is what you have to expect from your strategy consultant.
You should be able to depend on these individuals for your growth. They should upscale your business to the next level by involving the latest technologies and methodologies prevailing in the market. They should help you to grow and evolve.
They should hold your hands while guiding you through various strategic implementations. Let it be product strategy or marketing strategy, these individuals should be entirely reliable.
Your strategy consultant should provide you with lower operating costs. In a nutshell, what you pay should be worthy of the services that you receive.
During the D-Day of your product launch, Jake should be a part of your team efforts. You should be thanking that fellow for his credibility, responsibility, and effort.
Being a strategy consultant is a huge challenge. It is where your knowledge and expertise would be put into the test. If you are a strategy consultant, then being competent enough to survive in the market is a huge skill set that you would require.
If you are a business looking forward to choosing industry-oriented strategic consultants, why not give us a chance? We are that award-winning team with a wide area of expertise in every horizon such as product development outsourcing and strategy consulting.