UX Research

Let’s explore some latest, sassy UX trends for 2020

For the past 100 years with regards to UX design trends, we can see how the perception of design has evolved from time to time. With online apps and the advent of the internet, these last 3 years have proved crucial. According to Invision, in the last 3 years, Design has shifted its phase from being a mere eye-candy to representing diverse cultures and backgrounds. The design functionality has transitioned to a culture where you need to move beyond the board and cater to your expanding user base. A highly impactful and usable design has a great social impact. With less affordability, we can now create designs focusing on education, healthcare, and the environment. In a nutshell, 2020 is all about empathizing with the audience, rather than the vanity metrics.

Do you know that an average individual would be spending around 2 hours on their mobile phone? You should be knowing that the majority of the time would be spent on various apps that are quite old. There are a number of UX Design trends that have been in the picture recently. Many of them are preferred by the people owing to their compatibility. Nowadays, Design sprints are widely used. It was modeled after IDEO’s design thinking framework by Google. Jake Knapp was the mastermind behind it. This led to the launch of successful products like Gmail and Hangouts. To sustain the user base, we need to create the best UX Design strategies. Talking in terms of User Experience Design(UX) Trends for 2020, you need to look into a number of factors such as:

Avail Multi-platform integration

When we speak about UX design trends, we should remember that UX design would act as a primary space for solutions such as gaming consoles, automobile dashboards, voice-based interfaces, interactive TVs, and many such innovations. With the Fitbit industry booming, we would see UX transforming the phase of this industry. In 2020, UX Design would not just remain as a part of your website design. It would demand you to integrate with a number of platforms to help your users. You would always be required to choose your users in front of the business. Multi-platform integration would act as the starting point for this.

Join hands as a team in UX Design

UX Design is not anymore a loner’s zone. It would demand more team activity from data scientists, algorithm engineers, content creators, and illustrators. You cannot call it a day just by finishing your design. You should coordinate with your product and development team to get the task done. It would let you build a successful product. You might be wondering what the best product developers in the world do. It can be physical or digital, they are mavericks in coming together to streamline the design process. They are experts at putting the user experience and design together. They understand that the minions of details have the capability to hike or stoop any product. And above all, the best designs are the outcome of a capable team. With activities such as design workout, you can get people to brainstorm their ideas. You also have the opportunity to polish the basic communication in the form of user journeys and user personas. They can handle a number of activities by themselves and their team support. They have the capability to deal with everything without any break. If you are a part of the UX Design team, then you should understand that you have a wide range of opportunities laid upon you.

What are the UX Design trends to look for in 2020?

Truth validation of Design is a must!

When you want to do fact-checking, UX Design can play a major role. While you are validating the truth or examining the fake news, the algorithms can let you make the best decision. With the algorithm-driven rejection facilities, you can drive your industry through authenticity and trust. Validating your design is vital when you want to build your brand value.

UX Community outreach should be huge

UX Design should always improve the interaction that is going to happen with the upcoming digital products. Right from setting a benchmark and creating the user personas, you need to blend with the community to get the best UX designs on the floor. This is one of the most vital UX Design trends to look for in 2020.

Importance of Usability Testing

Nowadays, we need to proclaim that more is the new less. We do not want to cater to the user by serving their plate with more than what they can consume. Every company would need UX Design experts who care to represent only what people need in the app. The features should not be more or less. The app should contain only those features that people really care about. That is the best thing about User Experience- it lets people lead the product. The app would always be for the people and by the people. With User, Design comes Usability testing. It is of utmost importance that businesses should concentrate on. You should design in such a way that your users get a sense of oneness with the app. Usability testing would ensure that this would happen for sure. It is of primary importance to ensure that the performance of your website or app is quite easy for navigation. You can complete the tasks in an efficient manner. If this is not happening, people would leave the website midway and go to the competitor’s website. The reason why a usability test is required to gather your data is to identify the issues regarding usability. It can also improvise the app or website design.

Conduct Design Audit

Speaking about this quintessential User Experience Design(UX) Trends for 2020, when businesses want to answer more compelling questions on their user satisfaction level and about the activities of their business, then Usability testing would be inevitable. Companies that focus on design audit would hit the bandwagon when they want to determine the performance of their app. If there are any features that need to be added or if any changes had to be made, then your design audit would let you know what needs to be done. 2020 would remain as the year of Design audit.

Reimagine your Information Architecture

Information Architecture is nothing but the structural blueprint that dictates the information flow. The information components would consist of 2 components. They are defining your site’s functionality and content. They would also mean understanding the underlying structure, organization and nomenclature. In 2020, User Design would have a say in determining Information Architecture.  It is also supportive for the backend developers to track the website infrastructure. Everything from sitemap design to formatting would be covered in this section.

Include Inclusive design

The decision pertaining to every design has a huge capability to exclude or include any of the customers. Every audience would be benefitting from going through the inclusive design. It is most primarily going to help all the older people as well as disabled people. Inclusive design is nothing but a design process that has not been restricted to any of the technologies or interfaces. We can optimize the product as per the choice of the customer. While dealing with the needs of the user, we need to look thoroughly into the design process. Design plays a vital role in filling gaps with regard to user satisfaction. Your user interface should not be an endless Farago of disoriented designs. With the inclusive design, your users are not going to fall into the whirlpool of confusion. It would also act as a signature mark for your brand. The design would play a mammoth role in determining the place of the product in the market. With the inclusive design, you can build better apps that would look more customized and personalized. Hence it is always more important to depend on inclusive design than just going along with the flow.

Why choose Pattem Digital to build your UX Design?

Building the best UX Design is not at all difficult. You just need the best strategy with the right team and approach. If that’s the case, Pattem Digital would be the name you should remember. Let us know if you are interested in collaborating with us to satiate your UX Design requirements. We would always be there to support you at any point in time.

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