Guess who has been named the best CMS technology for the eighth time in a row! Yes! it’s the globally renowned content management suite – the Adobe Experience Manager (AEM). Although businesses have had a hard time figuring out the right CMS for their pressing needs, Adobe Experience Manager has taken the front seat among enterprise users. It is known for its capability to streamline content that appears with each interaction. While all kinds of digital asset management processes like social engagement, user-generated content and community connection portals are brought under one roof by the AEM, it has a broader capacity to function depending on your needs. Due to which AEM has seeped into the automobile, banking, communication and many such sectors. So, why not consider AEM Solutions for Pharma industries too?
While the digital waves strike the shores of every industry, healthcare is no exception. It’s even more exciting to see AEM partner with this sector to enable remote consultations, access emergency information and deliver customized content to physicians and patients. The pharmaceuticals are another cornerstone branch supporting the healthcare industry. And it has also taken a leap in integrating the AEM solution for better functioning. Although AEM has been rigorously used in the pharma industry, there were several shortcomings to the whole process. Let’s rewind for a while now. These companies saw huge growth and a subsequent piling up of data which put them under pressure to access the right data from the vast pool. Although the AEM featured smooth running and professional-looking pages, it fell short in (i) offering a database or an intuitive online portal to store information (ii) both Health Care Professionals (HCP) and AEM users couldn’t sync updates with the CRM app of pharma companies. So, now AEM CMS solutions for Pharma needed to undergo an enhancement to overcome these hurdles. And kudos to the new solution to these long-standing problems. The pharmaceutical companies can now make use of AEM solutions by integrating the PIAP (Personalised Integration Authentication Platform). It comes with a Salesforce CRM application that allows pharma companies using AEM to authenticate the information of HCP. You may also call it a database where the AEM users can store and save the HCP’s personal stack of information. The PIAP has significantly reduced the efforts of manual updates on Pharma portals. With an automated solution for tracking, reporting, analysis, email subscriptions, personalization, Contact, and Support, the PIAP integration has set ablaze the gap that existed between the AEM and the CRM application. Hence, giving a whole new dimension to the pharmaceutical industry.
If you know what good the eWizard multi-channel content management brings to the localization and transcreation of your content, you wouldn’t deny that if integrated with Adobe Experience Manager, it would look like a match made in heaven. Pharma marketing couldn’t have asked for a better leader and a powerful solution. Before we dive into the wonders of this combination, let’s take a look at what sparked the integration of eWizard with AEM, What were the needs that led to their birth?
As major players in life sciences, the pharmaceutical industry needs to adopt a set of standards to ensure the integrity and quality of their data. It’s their responsibility to make sure that they do not overburden themselves with warning letters from the FDA regarding data breaches. If Pharma companies need to win the market, the FDA specifies a certain framework called ALCOA with fundamentals to follow in each part of the product life cycle. Attributable, Legible, Contemporaneous, Original and Accurate data is abbreviated as ALCOA. Attributable data is any data generated or collected that is in relation to a person and the time it was generated by keeping a signature log to identify those involved. Each and every data decoded must be legible- meaning they should be readable, both human and machine support. The results of the work must be measured and recorded. In other words, contemporaneous means documenting data in real-time in order to find out when it was last used. The data has to be original in content and meaning preserved in a database. Coming to the level of accuracy, there is no room for error-prone, incomplete or false data. Any changes made should be thoroughly annotated or amended. Pharmaceutical brands who fall short to maintain these requirements end up with poor documentation and data integrity which in turn leaves their brand reputation tainted and at stake.
There is no industry with a content lifecycle as complicated as pharma. There are several layers that coordinate together, starting from asset managing agencies to the medical, legal and regulatory boards. And the needs of these different levels are also ever-changing. It ranges from a requirement of a unified platform to work, content authoring functionalities powered by tech, metadata and tagging of assets, sharing of content across agencies to meet cost borderlines, permission control and much more. All these above-mentioned demands were met by separate platforms – AEM, Veeva Vault PromoMats and eWizard- with their own stretch of the content lifecycle. But hang on! What if these systems can be connected into a single whole? That’s when we come back to our title – AEM with eWizard!
Since Veeva Vault PromoMats help publish, review and approve content to digital channels, these valuable assets with the new approach can be arranged in a channel-specific template before publishing it into the target system. The data available in Veeva will also let you validate the performance of the website in Adobe. Coming to the contribution of eWizard, it offers a flexible module where content can make a space in again different types of channel-specific templates. Inside the eWizard it’s possible to insert a message for a website or email in a template. Hence, the final result is a workflow that is smooth, cutting down multiple lines into a single efficient channel
AEM expertise is not a distant dream anymore for your business looking for innovation. Our AEM development services are devoted to creating engaging digital experiences so that you have a global reach. Pattem Digital’s dependability comes from on-demand customer support, a smart team with smart hands-on AEM implementation and glitch-free operation maintenance. Get started to leverage the best of our AEM development services today!